Instagram analytics

Instagram analytics you can trust

Pull live data from the official Meta Graph API. Track engagement, growth, reach, top posts and audience. Report to clients or brands without manual work.

No credit card. 14 day free trial.

Every Instagram metric that matters

Pulled directly from the Meta Graph API for connected Instagram Business and Creator accounts.

Engagement rate

Likes, comments, saves and shares as a percentage of reach. Per post, per month, per account.

Follower growth

Daily follower count with clear trends. Spot spikes, plateaus and drops before they compound.

Reach and impressions

Accounts reached, impressions and unique views for posts, Reels and Stories.

Top posts and Reels

Automatically surface best performing content by reach, engagement or saves. See what to repeat.

Hashtag performance

Which hashtags drive reach and which ones do not. Cut the guesswork.

Audience demographics

Age, gender, country and city breakdown for your followers and engaged audience.

Instagram analytics FAQ

Common questions about OwlStat as an Instagram analytics tool.

Start tracking Instagram that matters

Connect an account in under two minutes and see live data.