How to Check TikTok Analytics in 2026 (365 Days, Not 60)

To check your TikTok analytics, open your profile in the TikTok app, tap the menu bars, choose TikTok Studio, then tap View all next to Analytics. On a computer, go to tiktok.com/tiktokstudio/analytics. Then pick a date range: TikTok now offers 7, 28, 60 or 365 days or a custom range, and on the web a custom range reaches back to July 17, 2022 (TikTok Creator Academy, checked November 2026).

That last part is the news. If a guide told you TikTok keeps 60 days and throws the rest away, TikTok's own guide, as I read it on November 14, 2026, says otherwise, and adds that you can download up to 365 days of data at a time.

What it doesn't say loudly is that several sections never get the full year. Search queries, active times and LIVE stats all live on much shorter clocks, and that is where people still lose data. This guide covers the paths first, then the windows, then what to check and how to keep it.

Key Takeaways

• Three ways in: the TikTok app (Profile, menu, TikTok Studio, Analytics), TikTok Studio on the web, or the standalone TikTok Studio app.
• Date ranges: 7, 28, 60 or 365 days, or custom. On the web, custom ranges go back to July 17, 2022. Older data is only in the app.
• You can download up to 365 days of analytics at a time.
• Shorter windows: search queries cover the last 90 days, most active times the last 7, and the LIVE tab filters from 7 to 28 days.
• Viewer age, gender and location are inferred by TikTok's models, not confirmed. Read them as estimates.

Where are TikTok analytics now?

Inside TikTok Studio. If an article sends you to "Creator Tools" or a "Pro account" page, it is out of date: TikTok's current guide mentions neither and lists three ways in (TikTok Creator Academy, checked November 2026):

Use the web version for anything beyond a quick look. A year of data is far easier to read on a big screen, and a 365-day chart squeezed onto a phone is how you end up reacting to one spike instead of the trend. The one exception is old data: TikTok says anything before July 17, 2022 is only reachable in the app.

If Analytics doesn't appear at all, don't start by changing account type. Older guides tell you to switch to a Creator or Business account first, but TikTok's current guide describes the three paths with no such step. Try them first.

How far back do TikTok analytics go?

Up to 365 days with the presets, and back to July 17, 2022 with a custom range on the web. Here is TikTok's own wording, from the Creator Academy page as I read it on November 14, 2026:

"Select your analytics date range for the last 7 days, last 28 days, last 60 days, last 365 days, or a custom report. On the web version, you can only customize your reporting window for data as far back as July 17, 2022, so if you need data before that, you'll need to head in-app. You can download analytics data for up to 365 days at a time."

If you have been exporting every 60 days because a guide told you everything older disappears, you can relax.

The catch is that not every number gets the year. TikTok's two analytics guides give different windows for different sections:

So the slow numbers (views, followers, likes) now stay for a year. The fast, useful ones, like the words people typed before they found you, roll off in weeks. If they matter to you, write them down every month. More on that below.

What does each tab in TikTok Analytics show?

Between them, TikTok's two analytics guides describe six tabs, one of them for ideas. Here is what lives where, in TikTok's terms (Introducing TikTok analytics and Using analytics as a tool to improve video performance, checked November 2026).

Overview. Post views, profile views, likes, comments, shares and estimated rewards for the range you picked. Estimated rewards only mean something if you are in the Creator Rewards Program, and the thresholds to get paid on TikTok are their own story. Overview also holds Traffic source, which splits views between the For You feed, the Following feed, sound pages, profile pages, search and direct messages, with everything else grouped into "Other".

Content. Your posts, one by one. Tap any video to see its retention rate, traffic sources and viewer information. TikTok's intro guide places a "Your top posts" section in Overview, with your 10 top-performing videos for the period, ranked by views, likes, new viewers and new followers gained.

Viewers. Unique and returning viewers for the period, plus inferred gender, age and location, the times your viewers were most active in the last 7 days, the creators your viewers also watched recently, and the posts they also looked at. TikTok is direct about the demographics: they "are based on predictive models rather than confirmed user data."

Followers. Gender, age and top locations of the people who follow you, based on several factors "including information users provide in their profiles", plus their activity by hour and day.

LIVE. Number of LIVEs, total LIVE views, total LIVE time, new viewers, new followers, unique viewers and the Diamonds you collected.

Inspiration. Trending topics, Similar posts (high performers like yours) and Followers viewed (posts that caught your followers' attention). Followers viewed only appears for creators with at least 1,000 followers.

One comparison worth making every month: put the Viewers tab next to the Followers tab. Viewers describes everyone who watched, including people who found you on For You and never followed. Followers describes the people who stayed. When the two disagree sharply on age or country, your videos are reaching people who are not the ones who follow, and the content that converts is the content that matches the Followers tab.

For which of these metrics predict reach, and how to read a retention curve shape by shape, the complete TikTok analytics guide goes deeper. This page sticks to finding the numbers and keeping them.

How do you check analytics for a single TikTok video?

From Analytics, open the Content tab and tap the video. TikTok points creators to three numbers first (TikTok Creator Academy, checked November 2026):

1. Retention rate, the percentage of your video that people watched. The chart shows where they dropped off.
2. Average watch time, how long the average viewer stayed.
3. Watched full video, the share of viewers who reached the last few seconds. TikTok adds that this number "can also fluctuate depending on your video's total length."

The same screen shows where that video's views came from. The search terms that brought viewers to your posts live in the Overview tab instead, and they only cover the last 90 days. TikTok's own example of using retention is a good habit to copy: if the curve drops sharply at 00:02, rewatch that exact moment and ask whether something there confused viewers, or whether you gave them a reason to keep watching (TikTok Creator Academy, checked November 2026). Then change one thing in the next video and compare.

Here is the uncomfortable part. You will hear hard targets for completion rate. Robert Benjamin's video on the November 2026 algorithm update, for example, says videos under 60 seconds now need a 70% completion rate to keep being pushed, up from 50% (YouTube, 2026). TikTok has not published any threshold in the guides I read, and its own definition says the number moves with video length. Treat 70% as one creator's rule of thumb. The useful comparison is your video against your other videos of a similar length, not against a figure from YouTube.

Which numbers should you check, and how often?

Ten minutes a week and twenty a month is enough for most accounts. Checking every morning mostly measures noise.

Every week, on the last 28 days:

1. Open Your top posts and look at which videos brought new followers, not only views. Those are the ones to repeat.
2. Pick your best and worst video of similar length and compare the first two seconds of their retention curves.
3. Check each one's Traffic source. A video carried by For You reached strangers; one carried by the Following feed talked to people who already knew you.

Every month, on the 365-day or custom range:

1. Read the follower trend over the year, not the last week. TikTok's own guide warns that after a video reaches far beyond your usual audience, some follower loss is normal. Its example: gain 40,000 followers from one video at the start of January, lose 2,000 by the end of the month, and you are still 38,000 up (TikTok Creator Academy, checked November 2026).
2. Copy your top search queries into a note. They cover 90 days, so a monthly note means you never lose one.
3. Note your most active times. TikTok shows only the last 7 days, so a few monthly snapshots tell you more than any single week. Then use them with the best time to post on TikTok.

How do you keep TikTok data for more than a year?

Download it. TikTok lets you export up to 365 days at a time, so one export a year on the same date keeps your account-level history unbroken. Put it in your calendar now, because the 365-day preset will quietly roll past whatever you didn't save. Add the monthly note for search queries and active times from the section above, since those windows are far shorter than a year.

For one account, that is genuinely enough. TikTok Studio plus a yearly export and a monthly note costs nothing and covers what most creators need.

It stops being enough when you manage several accounts. TikTok Studio only shows the full numbers of the account you are logged into, so a manager with eight TikTok clients is logging in eight times, exporting eight files and pasting them next to the Instagram numbers by hand. The usual fix is a tool that reads the data for you through TikTok's official login. TikTok's developer platform has a permission called user.info.stats that gives an approved app "read access to a user's statistical data, such as likes count, follower count, following count, and video count" (TikTok for Developers, checked November 2026). That is the safe route. A tool that asks for your TikTok password instead of sending you to TikTok's own login screen is one to skip.

TikTok tracking in OwlStat is in early access: we turn it on by request, one account at a time. It follows growth and performance for the TikTok accounts you choose, keeps them in the same workspace as your Instagram and YouTube Shorts data, puts TikTok in the same client report, and emails you when an account hits a follower milestone. Each TikTok account counts as one account on your plan. If that is the problem you have, request access to TikTok tracking.

Where to go next

• The complete TikTok analytics guide: which metrics predict reach and how to read retention curves.
• What is a good TikTok engagement rate: the benchmarks to hold your numbers against, and why views and followers give different answers.
• The best time to post on TikTok: what to do with your most active times once you have a few weeks of them.

Sources

• TikTok Creator Academy, Introducing TikTok analytics, checked November 14, 2026. Paths, date ranges, the July 17, 2022 limit, 365-day downloads, tabs and metric definitions.
• TikTok Creator Academy, Using analytics as a tool to improve video performance, checked November 14, 2026. Traffic sources, the 90-day search queries window, the Inspiration tab and the follower-loss example.
• TikTok Support, Profile view history, checked November 14, 2026.
• TikTok for Developers, Scopes Reference, checked November 14, 2026.
• Robert Benjamin, TikTok's November Algorithm Update Changes EVERYTHING! DO THIS to Get More Followers!, YouTube, 2026.