How to read your Instagram data: metrics that matter, insights walkthroughs, and analytics tool guides.
Instagram analytics turn guesswork into strategy. Here is what the metrics mean, which ones actually matter, where to find them, and how to track them over time.
Reach is how many unique accounts saw your content. Impressions, now labeled views, is the total number of times it was shown. Here is how to read both and why the gap matters.
Instagram analytics live in Instagram Insights, free on any professional account. Here is how to find them, read the metrics that actually matter, and track them over time.
