A simpler AgencyAnalytics alternative for social media agencies
AgencyAnalytics is a strong all-channel reporting platform with 85+ integrations for SEO, PPC, email, ecommerce and social. If social media is what you report on, why pay for 85 integrations you don't use? OwlStat focuses on Instagram, TikTok and YouTube Shorts, with white label client reports and competitor tracking, priced per account.
| Tool | Best for | Platforms | White label reports | Free option | Starting price |
|---|---|---|---|---|---|
| OwlStat | Agencies and creators wanting white label Instagram, TikTok and YouTube Shorts reporting | IG, TikTok, YT Shorts | Yes, custom domain | Free tools + trial | Free trial |
| AgencyAnalytics | Marketing agencies reporting on SEO, PPC, email and social in one place | 85+ integrations | Yes, custom domain | 14-day trial | $20/client/mo (annual) |
| Metricool | All-in-one analytics plus scheduling across many networks | 13 platforms | Higher plans | Generous free plan | from ~$12/mo |
| Iconosquare | Deep single-brand Instagram analytics with industry benchmarks | IG + 5 more | Top (Excel) tier | Limited (after trial) | from ~€33/mo |
Pricing is approximate and current as of 2026. Always check each provider's site for the latest plans.
See the full roundup: Best Instagram analytics tools
A closer look at each tool
OwlStat
Agencies and creators wanting white label Instagram, TikTok and YouTube Shorts reporting
Built for agencies: branded client dashboards on your own domain, automated PDF reports, and multi-account management across Instagram, TikTok and YouTube Shorts. Free engagement calculator and public account stats for creators.
AgencyAnalytics
Marketing agencies reporting on SEO, PPC, email and social in one place
A broad client reporting platform for marketing agencies, founded in 2010 and used by 7,000+ agencies. It connects 85+ sources across SEO, PPC, email, ecommerce, call tracking and social, and every plan includes white label branding, a custom domain, a client portal and unlimited users. Great value if you report on many channels; more than you need if social is all you report on.
Metricool
All-in-one analytics plus scheduling across many networks
A generalist covering scheduling, analytics, ad tracking, competitors and an AI assistant across 13 networks. Good value with a generous free plan, and white label reporting on higher or custom plans.
Iconosquare
Deep single-brand Instagram analytics with industry benchmarks
An analytics-first specialist with 100+ metrics and industry benchmarks, widely rated among the best pure Instagram analytics. White label reporting and unlimited retention sit on the top Excel plan (around €116/mo).
What 30 clients cost on each
The two tools price different things. AgencyAnalytics charges per client, whatever channels you connect. OwlStat charges per social account, so a client with two profiles counts twice. Here is the math with list prices, without currency conversion.
| AgencyAnalytics | OwlStat Agency | |
|---|---|---|
| How you are billed | Per client | Per social account |
| 30 clients, one social account each | $600/month, billed annually | €57/month, or €47.50/month billed yearly |
| 30 clients, Instagram + TikTok each | $600/month, billed annually | €114/month (60 accounts) |
| Client portal | Included | Agency Pro, +€79/month |
| White label and custom domain | Included | Included |
| Channels | 85+ integrations: SEO, PPC, email, ecommerce, social | Instagram, TikTok, YouTube Shorts |
| Free option | 14-day free trial | Free plan with 2 accounts |
AgencyAnalytics price from its public pricing page. OwlStat prices exclude VAT. See OwlStat pricing.
What you keep and what you give up
What you keep with OwlStat
- White label reporting: your logo, your colors, your custom domain and branded report emails
- Automated PDF client reports on a schedule
- Client connection links, so clients connect their own accounts without sharing passwords
- CSV bulk import to onboard many accounts at once
- Zapier to push data into the rest of your stack
What you give up
- SEO, PPC, email, ecommerce and call tracking reports
- Social networks beyond Instagram, TikTok and YouTube Shorts, such as Facebook, LinkedIn or Pinterest
- A single dashboard for clients who buy more than social from you
OwlStat also tracks public competitor accounts, so you can show a client how they stack up against the brands they watch. Read more on the agency page.
Choosing an AgencyAnalytics alternative
- You only sell social media management? OwlStat gives you white label Instagram, TikTok and YouTube Shorts dashboards, automated PDF client reports and competitor tracking at a per-account price.
- Your clients also buy SEO, ads or email? AgencyAnalytics is the better choice. One login and one report for every channel is worth the per-client price.
- Need scheduling as well as reporting? Metricool combines publishing and analytics across many networks. OwlStat and AgencyAnalytics are reporting tools.
- Want a quick number before you decide? Try OwlStat's free engagement calculator.
AgencyAnalytics alternative FAQ
What is the best AgencyAnalytics alternative for social media agencies?
If your clients pay you for Instagram, TikTok and YouTube Shorts, OwlStat is a simpler AgencyAnalytics alternative: white label dashboards on your own domain, automated PDF reports and public competitor tracking, priced per social account. If you also report on SEO, PPC and email, AgencyAnalytics covers more channels.
How much does AgencyAnalytics cost?
AgencyAnalytics lists $20 USD per client per month, billed annually, with white label branding, a custom domain, a client portal, unlimited users and 85+ integrations included. There is a 14-day free trial and custom Enterprise pricing.
Is OwlStat cheaper than AgencyAnalytics?
For social reporting, usually yes. OwlStat Agency costs €1.90 per social account per month, so 30 accounts are €57 a month, or two months free on yearly billing. Keep in mind OwlStat counts social accounts while AgencyAnalytics counts clients, and the OwlStat client portal is part of Agency Pro (€79 a month on top). Prices exclude VAT.
Does OwlStat report on SEO, Google Ads or email like AgencyAnalytics?
No. OwlStat covers Instagram, TikTok and YouTube Shorts only. If a client needs SEO, PPC or email reporting in the same dashboard, AgencyAnalytics is the better fit.
Can clients connect their accounts without sharing passwords?
Yes. In OwlStat you send a client a connection link and they connect their own Instagram, TikTok or YouTube account themselves. You can also bulk import accounts from a CSV file.