Metricool is a capable all-in-one across 13 networks, but if your priority is deep Instagram analytics and white label client reporting rather than scheduling and ads, a more focused tool can serve you better. Here are the best Metricool alternatives and how OwlStat compares.
| Tool | Best for | Platforms | White label reports | Free option | Starting price |
|---|---|---|---|---|---|
| OwlStat | Agencies and creators wanting white label Instagram, TikTok and YouTube Shorts reporting | IG, TikTok, YT Shorts | Yes, custom domain | Free tools + trial | Free trial |
| Metricool | All-in-one analytics plus scheduling across many networks | 13 platforms | Higher plans | Generous free plan | from ~$12/mo |
| Iconosquare | Deep single-brand Instagram analytics with industry benchmarks | IG + 5 more | Top (Excel) tier | Limited (after trial) | from ~€33/mo |
| Later | Scheduling-first with basic analytics | IG + more | No | Limited free | from ~$25/mo |
Pricing is approximate and current as of 2026. Always check each provider's site for the latest plans.
See the full roundup: Best Instagram analytics tools
Agencies and creators wanting white label Instagram, TikTok and YouTube Shorts reporting
Built for agencies: branded client dashboards on your own domain, automated PDF reports, and multi-account management across Instagram, TikTok and YouTube Shorts. Free engagement calculator and public account stats for creators.
All-in-one analytics plus scheduling across many networks
A generalist covering scheduling, analytics, ad tracking, competitors and an AI assistant across 13 networks. Good value with a generous free plan, and white label reporting on higher or custom plans.
Deep single-brand Instagram analytics with industry benchmarks
An analytics-first specialist with 100+ metrics and industry benchmarks, widely rated among the best pure Instagram analytics. White label reporting and unlimited retention sit on the top Excel plan (around €116/mo).
Scheduling-first with basic analytics
Primarily a visual scheduler with analytics attached. A fine fit if publishing is your main job, but lighter on the deep analytics and white label reporting agencies need.
For agencies focused on Instagram, TikTok and YouTube Shorts reporting, OwlStat is a strong Metricool alternative with white label dashboards on your own domain. Iconosquare suits deep single-brand analytics, and Later fits publishing-led workflows.
No. OwlStat focuses on analytics and white label client reporting rather than post scheduling. If you mainly need publishing plus light analytics, Metricool is broader; if you need deep reporting for clients, OwlStat is more focused.
Yes, on higher or custom plans. OwlStat includes white label dashboards on your own domain, and Iconosquare offers white label on its top Excel tier.