Every Instagram stat that matters
Every Instagram stat pulled directly from the official Meta Graph API for connected Instagram Business and Creator accounts.
Engagement rate
Likes, comments, saves and shares as a percentage of reach. Per post, per month, per account.
Follower growth
Daily follower count with clear trends. Spot spikes, plateaus and drops before they compound.
Reach and impressions
Accounts reached, impressions and unique views for posts, Reels and Stories.
Top posts and Reels
Automatically surface best performing content by reach, engagement or saves. See what to repeat.
Hashtag performance
Which hashtags drive reach and which ones do not. Cut the guesswork.
Audience demographics
Age, gender, country and city breakdown for your followers and engaged audience.
Pick the workflow that fits you
OwlStat serves agencies, individual creators, brands, and free users. Start where you are.
For creators and influencers
Track engagement, find your best content, and grow your audience with real data.
Free engagement calculator
Check the engagement rate of any public Instagram account in seconds. No signup.
Live media kits for brand deals
A shareable page that pulls your live Instagram stats into a brand ready media kit.
For marketing agencies
White label dashboards, custom domain and automated client reports across Instagram, TikTok and YouTube Shorts.
Instagram analytics FAQ
Common questions about OwlStat as an Instagram analytics tool.