A side-by-side look at the top Instagram analytics tools for agencies and creators, compared on features, white label reporting, supported platforms, free options and price. Here is how the main players stack up, and where each one fits.
| Tool | Best for | Platforms | White label reports | Free option | Starting price |
|---|---|---|---|---|---|
| OwlStat | Agencies and creators wanting white label Instagram, TikTok and YouTube Shorts reporting | IG, TikTok, YT Shorts | Yes, custom domain | Free tools + trial | Free trial |
| Iconosquare | Deep single-brand Instagram analytics with industry benchmarks | IG + 5 more | Top (Excel) tier | Limited (after trial) | from ~€33/mo |
| Metricool | All-in-one analytics plus scheduling across many networks | 13 platforms | Higher plans | Generous free plan | from ~$12/mo |
| Socialblade | Quick, free public stats for any account | IG, YT, TikTok, Twitch | No | Ad-supported | from ~$4/mo |
| Not Just Analytics | Free Instagram engagement scoring | No | Free | Free / low | |
| Later | Scheduling-first with basic analytics | IG + more | No | Limited free | from ~$25/mo |
| HypeAuditor | Influencer audience audits and fraud checks | IG, TikTok, YT | No | Limited | Custom |
Pricing is approximate and current as of 2026. Always check each provider's site for the latest plans.
Agencies and creators wanting white label Instagram, TikTok and YouTube Shorts reporting
Built for agencies: branded client dashboards on your own domain, automated PDF reports, and multi-account management across Instagram, TikTok and YouTube Shorts. Free engagement calculator and public account stats for creators.
Deep single-brand Instagram analytics with industry benchmarks
An analytics-first specialist with 100+ metrics and industry benchmarks, widely rated among the best pure Instagram analytics. White label reporting and unlimited retention sit on the top Excel plan (around €116/mo).
All-in-one analytics plus scheduling across many networks
A generalist covering scheduling, analytics, ad tracking, competitors and an AI assistant across 13 networks. Good value with a generous free plan, and white label reporting on higher or custom plans.
Quick, free public stats for any account
The go-to for fast, free public stats on any profile. Great for a quick look or competitor peek, but there is no white label client reporting and depth is limited compared with connected-account tools.
Free Instagram engagement scoring
A lightweight, mostly free tool that scores any public Instagram account on engagement and growth. Handy for a quick check, but not built for agency client reporting.
Scheduling-first with basic analytics
Primarily a visual scheduler with analytics attached. A fine fit if publishing is your main job, but lighter on the deep analytics and white label reporting agencies need.
Influencer audience audits and fraud checks
Specialised in influencer discovery and audience-quality audits such as fake-follower checks. Useful for vetting creators rather than day-to-day account reporting.
It depends on your goal. For agencies that need white label client reporting across Instagram, TikTok and YouTube Shorts, OwlStat is purpose-built. Iconosquare is strong for deep single-brand Instagram analytics with benchmarks, Metricool for all-in-one scheduling plus analytics, and Socialblade for quick, free public stats.
Yes. Socialblade and Not Just Analytics offer free public stats, and OwlStat has a free engagement-rate calculator plus public-account checks. Metricool also has a generous free plan.
Agencies typically need white label reporting, multi-account dashboards and automated client reports. OwlStat, Iconosquare (Excel tier) and Metricool (higher plans) all offer white label reporting; OwlStat also covers TikTok and YouTube Shorts in the same branded client portal.
OwlStat offers white label dashboards on your own domain out of the box. Iconosquare includes white label on its top Excel tier and Metricool on higher or custom plans. Socialblade and most free tools do not offer white label client reporting.