A Postiz alternative for Instagram and TikTok analytics
Postiz is an open-source scheduler that publishes to 30+ networks and can run on your own server. If Instagram and TikTok are where you grow, you may need deeper analytics more than more networks: OwlStat tracks your accounts and your competitors, shows your best times to post and schedules on Instagram, with nothing to host.
| Tool | Best for | Platforms | White label reports | Free option | Starting price |
|---|---|---|---|---|---|
| OwlStat | Agencies and creators wanting white label Instagram, TikTok and YouTube Shorts reporting | IG, TikTok, YT Shorts | Yes, custom domain | Free tools + trial | from €1.90/account |
| Postiz | Open-source scheduling across 30+ networks, hosted or on your own server | 30+ channels | Not listed | Free self-hosted, 7-day trial | from $29/mo |
| Metricool | All-in-one analytics plus scheduling across many networks | 13 platforms | Higher plans | Generous free plan | from ~$12/mo |
| Later | Scheduling-first with basic analytics | IG + more | No | Limited free | from ~$25/mo |
Pricing is approximate and current as of 2026. Always check each provider's site for the latest plans.
See the full roundup: Best Instagram analytics tools
A closer look at each tool
OwlStat
Agencies and creators wanting white label Instagram, TikTok and YouTube Shorts reporting
Built for agencies: branded client dashboards on your own domain, automated PDF reports, and multi-account management across Instagram, TikTok and YouTube Shorts. Free engagement calculator and public account stats for creators.
Postiz
Open-source scheduling across 30+ networks, hosted or on your own server
An open-source (AGPL-3.0) social media scheduler that publishes to 30+ channels from one calendar, including X, LinkedIn, Bluesky, Threads, Mastodon, Instagram and TikTok. It adds per-post analytics from each network, approvals, team roles, an AI agent and a public API, and you can run it on your own server. Its analytics cover the channels you connect.
Metricool
All-in-one analytics plus scheduling across many networks
A generalist covering scheduling, analytics, ad tracking, competitors and an AI assistant across 13 networks. Good value with a generous free plan, and white label reporting on higher or custom plans.
Later
Scheduling-first with basic analytics
Primarily a visual scheduler with analytics attached. A fine fit if publishing is your main job, but lighter on the deep analytics and white label reporting agencies need.
Postiz vs OwlStat, side by side
The two tools start from opposite ends. Postiz is a scheduler with analytics attached, for as many networks as you run. OwlStat is analytics first, for the two or three networks where most creators and brands grow, with scheduling on Instagram.
| Postiz | OwlStat | |
|---|---|---|
| Built for | Publishing to many networks from one calendar | Analytics for Instagram, TikTok and YouTube Shorts |
| Networks | 30+ channels, including X, LinkedIn, Bluesky, Threads, Instagram and TikTok | Instagram, TikTok, YouTube Shorts |
| Analytics | Per-channel and per-post stats from each network | Follower growth, engagement, reach, top posts and Reels, audience |
| Whose stats | The channels you connect | Your accounts plus public competitor accounts |
| Scheduling | Every network it supports, with approvals | Instagram only, opening gradually; drafts made for you wait for your OK |
| Self-hosting | Yes, open source (AGPL-3.0) | No, hosted only |
| Price | $29 to $99 a month for 5 to 100 channels, 7-day trial | Free plan with 2 accounts, Creator €7.99 a month, Agency €1.90 per account a month |
Postiz prices from its public pricing page, monthly billing. OwlStat Agency prices exclude VAT. See OwlStat pricing.
Where each one is the better pick
Pick Postiz if
- You publish to X, LinkedIn, Bluesky, Mastodon or Threads as much as to Instagram
- You want one calendar for every network, with repeat posts and RSS auto-posting
- You want to self-host, or need open-source software
Pick OwlStat if
- Instagram and TikTok are where you grow, and you want to know which posts work and why
- You want to follow competitors and any public profile, not only your own accounts
- You want best times to post and scheduling in the same place, with no server to run
- You report to clients and want white label dashboards and PDF reports
See everything OwlStat measures on the Instagram analytics and TikTok analytics pages.
Choosing a Postiz alternative
- Instagram and TikTok are your main channels? OwlStat shows growth, engagement, top posts, audience and best times to post for your accounts and for public competitors, and schedules on Instagram.
- You publish to X, LinkedIn, Bluesky and more? Postiz is the better choice. One calendar for 30+ channels is what it is built for.
- You want to run it on your own server? Postiz is open source and self-hostable. OwlStat is hosted only.
- Want a quick number before you decide? Try OwlStat's free engagement calculator.
Postiz alternative FAQ
What is the best Postiz alternative for Instagram and TikTok analytics?
If Instagram and TikTok are your main channels and you want to know what works, OwlStat is a Postiz alternative built around analytics: follower growth, engagement, top posts and Reels, audience, best times to post and public competitor tracking, plus Instagram scheduling. If you publish to many networks, Postiz or Metricool cover more of them.
Is Postiz free?
Postiz is open source under the AGPL-3.0 license, so you can run it on your own server for free, with your own developer apps on each network. The hosted version costs $29 to $99 a month for 5 to 100 channels, or $23 to $79 a month billed yearly, with a 7-day free trial.
Does OwlStat schedule posts like Postiz?
For Instagram, yes: photos, carousels, Reels and Stories on a calendar, published for you or sent as a reminder, with your best times to post. Posts drafted for you wait for your OK before they go out. Scheduling is opening gradually, and it does not publish to X, LinkedIn, Bluesky or other networks the way Postiz does.
Can I self-host OwlStat?
No. OwlStat is hosted only: you connect your accounts and there is no server to run or network apps to get approved. If self-hosting is a requirement, Postiz is the better fit.
Can I use Postiz and OwlStat together?
Yes. Plenty of teams publish with one tool and measure with another. Postiz can handle publishing across all your networks while OwlStat tracks Instagram, TikTok and YouTube Shorts in depth, including competitors.