Later is a popular visual scheduler, but its analytics and client reporting are light. If you need real Instagram analytics and white label reports rather than a publishing tool, here are the best Later alternatives and how OwlStat compares.
| Tool | Best for | Platforms | White label reports | Free option | Starting price |
|---|---|---|---|---|---|
| OwlStat | Agencies and creators wanting white label Instagram, TikTok and YouTube Shorts reporting | IG, TikTok, YT Shorts | Yes, custom domain | Free tools + trial | Free trial |
| Later | Scheduling-first with basic analytics | IG + more | No | Limited free | from ~$25/mo |
| Metricool | All-in-one analytics plus scheduling across many networks | 13 platforms | Higher plans | Generous free plan | from ~$12/mo |
| Iconosquare | Deep single-brand Instagram analytics with industry benchmarks | IG + 5 more | Top (Excel) tier | Limited (after trial) | from ~€33/mo |
Pricing is approximate and current as of 2026. Always check each provider's site for the latest plans.
See the full roundup: Best Instagram analytics tools
Agencies and creators wanting white label Instagram, TikTok and YouTube Shorts reporting
Built for agencies: branded client dashboards on your own domain, automated PDF reports, and multi-account management across Instagram, TikTok and YouTube Shorts. Free engagement calculator and public account stats for creators.
Scheduling-first with basic analytics
Primarily a visual scheduler with analytics attached. A fine fit if publishing is your main job, but lighter on the deep analytics and white label reporting agencies need.
All-in-one analytics plus scheduling across many networks
A generalist covering scheduling, analytics, ad tracking, competitors and an AI assistant across 13 networks. Good value with a generous free plan, and white label reporting on higher or custom plans.
Deep single-brand Instagram analytics with industry benchmarks
An analytics-first specialist with 100+ metrics and industry benchmarks, widely rated among the best pure Instagram analytics. White label reporting and unlimited retention sit on the top Excel plan (around €116/mo).
For real Instagram analytics and white label client reporting rather than publishing, OwlStat is a strong Later alternative, adding TikTok and YouTube Shorts too. Metricool is a broader all-in-one, and Iconosquare goes deepest on single-brand analytics.
Later is scheduling-first with basic analytics. For deeper engagement, reach, audience and white label client reporting, OwlStat, Iconosquare or Metricool go further.
No. OwlStat focuses on analytics and white label reporting rather than scheduling. Pair it with a scheduler, or choose Metricool if you want publishing and analytics in one tool.