Not Just Analytics is a handy free tool for scoring public Instagram accounts, but it is Instagram-only and not built for client reporting. If you need connected-account depth and white label reports, here are the best alternatives and how OwlStat compares.
| Tool | Best for | Platforms | White label reports | Free option | Starting price |
|---|---|---|---|---|---|
| OwlStat | Agencies and creators wanting white label Instagram, TikTok and YouTube Shorts reporting | IG, TikTok, YT Shorts | Yes, custom domain | Free tools + trial | Free trial |
| Not Just Analytics | Free Instagram engagement scoring | No | Free | Free / low | |
| Socialblade | Quick, free public stats for any account | IG, YT, TikTok, Twitch | No | Ad-supported | from ~$4/mo |
| Iconosquare | Deep single-brand Instagram analytics with industry benchmarks | IG + 5 more | Top (Excel) tier | Limited (after trial) | from ~€33/mo |
Pricing is approximate and current as of 2026. Always check each provider's site for the latest plans.
See the full roundup: Best Instagram analytics tools
Agencies and creators wanting white label Instagram, TikTok and YouTube Shorts reporting
Built for agencies: branded client dashboards on your own domain, automated PDF reports, and multi-account management across Instagram, TikTok and YouTube Shorts. Free engagement calculator and public account stats for creators.
Free Instagram engagement scoring
A lightweight, mostly free tool that scores any public Instagram account on engagement and growth. Handy for a quick check, but not built for agency client reporting.
Quick, free public stats for any account
The go-to for fast, free public stats on any profile. Great for a quick look or competitor peek, but there is no white label client reporting and depth is limited compared with connected-account tools.
Deep single-brand Instagram analytics with industry benchmarks
An analytics-first specialist with 100+ metrics and industry benchmarks, widely rated among the best pure Instagram analytics. White label reporting and unlimited retention sit on the top Excel plan (around €116/mo).
For connected-account depth and white label client reporting, OwlStat is a strong Not Just Analytics alternative, and it adds TikTok and YouTube Shorts. Socialblade is another free public-stats option, and Iconosquare goes deepest on Instagram analytics.
Socialblade offers free public stats, and OwlStat has a free engagement-rate calculator. For deeper connected-account analytics, OwlStat and Iconosquare go further.
OwlStat can check public accounts for a quick engagement snapshot, and also connects accounts for full analytics and white label client reporting across Instagram, TikTok and YouTube Shorts.