Socialblade is great for a quick, free look at any public account, but it stops there: no connected-account depth, no white label client reporting, and an ad-supported free tier. If you need branded reports, deeper Instagram analytics, or coverage of TikTok and YouTube Shorts, here are the best Socialblade alternatives and how OwlStat compares.
| Tool | Best for | Platforms | White label reports | Free option | Starting price |
|---|---|---|---|---|---|
| OwlStat | Agencies and creators wanting white label Instagram, TikTok and YouTube Shorts reporting | IG, TikTok, YT Shorts | Yes, custom domain | Free tools + trial | Free trial |
| Socialblade | Quick, free public stats for any account | IG, YT, TikTok, Twitch | No | Ad-supported | from ~$4/mo |
| Not Just Analytics | Free Instagram engagement scoring | No | Free | Free / low | |
| Iconosquare | Deep single-brand Instagram analytics with industry benchmarks | IG + 5 more | Top (Excel) tier | Limited (after trial) | from ~€33/mo |
| Metricool | All-in-one analytics plus scheduling across many networks | 13 platforms | Higher plans | Generous free plan | from ~$12/mo |
Pricing is approximate and current as of 2026. Always check each provider's site for the latest plans.
See the full roundup: Best Instagram analytics tools
Agencies and creators wanting white label Instagram, TikTok and YouTube Shorts reporting
Built for agencies: branded client dashboards on your own domain, automated PDF reports, and multi-account management across Instagram, TikTok and YouTube Shorts. Free engagement calculator and public account stats for creators.
Quick, free public stats for any account
The go-to for fast, free public stats on any profile. Great for a quick look or competitor peek, but there is no white label client reporting and depth is limited compared with connected-account tools.
Free Instagram engagement scoring
A lightweight, mostly free tool that scores any public Instagram account on engagement and growth. Handy for a quick check, but not built for agency client reporting.
Deep single-brand Instagram analytics with industry benchmarks
An analytics-first specialist with 100+ metrics and industry benchmarks, widely rated among the best pure Instagram analytics. White label reporting and unlimited retention sit on the top Excel plan (around €116/mo).
All-in-one analytics plus scheduling across many networks
A generalist covering scheduling, analytics, ad tracking, competitors and an AI assistant across 13 networks. Good value with a generous free plan, and white label reporting on higher or custom plans.
For agencies and creators who want more than public stats, OwlStat is a strong Socialblade alternative: it adds white label client reporting, connected-account depth, and TikTok and YouTube Shorts alongside Instagram. Not Just Analytics is a good free option, and Iconosquare suits deep single-brand analytics.
Socialblade has a free, ad-supported tier for public stats, with paid Personal Premium plans from around $4/mo. OwlStat also offers free tools, including an engagement-rate calculator, plus connected-account analytics on paid plans.
No. Socialblade does not offer white label client reporting. If you need branded dashboards on your own domain, OwlStat, Iconosquare (Excel tier) or Metricool (higher plans) are better fits.
For connected-account Instagram analytics with engagement, reach, audience and top posts, OwlStat, Iconosquare and Metricool all go deeper than Socialblade's public stats. For a quick free check, try Not Just Analytics or OwlStat's engagement calculator.